Kotler, Philip
Marketing management : analysis, planning, and control / Philip Kotler . - 5th ed. . - London : Prentice-Hall International, 1984 . - XXI-794 p. ; 24 cm.
Index.
0135580242
241066 Don
658.82
Marketing management : analysis, planning, and control / Philip Kotler . - 5th ed. . - London : Prentice-Hall International, 1984 . - XXI-794 p. ; 24 cm.
Index.
0135580242
241066 Don
658.82