TY  - BOOK
AU  - Hiam,Alexander
AU  - Schewe,Charles
TI  - MBA marketing: les outils
SN  - 2840010321
PY  - 1994///
CY  - paris
PB  - Maxima
KW  - BI-BuBU
KW  - Marketing. Outils
KW  - MBA Marketing. Outils
N1  - Trad. de:"the portable MBA in marketing"; Index
ER  -