Hiam, Alexander <br/><br/>
MBA marketing  : les outils 
/ Alexander Hiam, Charles D. Schewe 
. - paris  : Maxima, 1994
. - 312 p.  ; 25 cm. 
<br/><br/> Trad. de:"the portable MBA in marketing" 
<br/><br/>Index 
<br/><br/><label>ISBN: </label>2840010321 
<br/><br/><label>Universal Decimal Class. No.: </label>658.801.