TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control
SN  - 0135580242
PY  - 1984///
CY  - London
PB  - Prentice-Hall International
KW  - BI-BuBU
KW  - Marketing
KW  - Management
KW  - Book
N1  - Index
ER  -