Kotler, Philip <br/><br/>
Marketing management  : analysis, planning, and control 
/ Philip Kotler 
. - 5th ed. 
. - London  : Prentice-Hall International, 1984
. - XXI-794 p.  ; 24 cm. 
<br/><br/>Index. 
<br/><br/><label>ISBN: </label>0135580242 
<br/><br/><label>Source: </label>241066  Don 
<br/><br/><label>Universal Decimal Class. No.: </label>658.82