TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin lane
AU  - Manceau,Delphine
TI  - Marketing management
SN  - 9782326001084
PY  - 2015///
CY  - Paris
PB  - Pearson
KW  - BI-BuBU
KW  - Marketing
KW  - Management
N1  - Bibliogr.index
ER  -